We will do our best to match you with this mentor (depending upon their schedule) or another similarly experienced mentor.
Meeting Preference: Email, Phone, Video
Languages: English
I can help improve your business performance in marketing, sales and brand development. As an executive and officer in the travel and hospitality industry I've worked with individual hotels, motels, restaurants, and car rental locations to improve their customer counts and revenues. Before that, I was a marketing research consultant serving a broad variety of businesses both consumer products and industrial. I also have a great deal of experience with online marketing techniques including SEO, SEM, Social media and emailing. I've taught marketing classes in colleges and written articles on understanding customers wants and needs and then building marketing programs to address them. After my retirement from corporate life, I operated a consulting practice for the next 9 years, so I have gone through the process of setting up and managing a small business, filing required forms, paying taxes, etc. as a small business owner. Finally, I have a long history of pro-bono work in areas as diverse as being a board member in a credit union, a major hospital, the American Diabetes Association, and heading both the American Marketing Association and the Association of Travel Marketing Executives.
Areas of Expertise
- Advertising
- Branding
- Business Plan
- Digital Marketing
- Ecommerce
- Management & Operations
- Marketing
- Marketing Strategy
- Sales
- Social Media
- Strategy Development
- Technology
- Websites
Industry Experience
- Advertising, Design, & Marketing
- Arts, Entertainment, & Recreation
- Business Consulting & Coaching
- Food & Beverage
- Professional Services
- Retail
- Travel, Hospitality, & Tourism