A master merchandiser and gifted retail strategist, Dara was responsible for growing theme park merchandise brands domestically and overseeing strategic direction for global parks.

As a key concept developer for Disney Theme Parks, Dara was instrumental in bringing to life the Bibbidi Bobbidi Boutique, Pirates League, Goofy’s Candy Company, Hanes Design a Tee, Grand Floridian Resort’s Princess Tea, Duffy the Disney Bear, Glow With The Show Ears, private label and co-branded development, as well as strategies and execution for Pin Trading and Vinylmation growth. She played a key role in growing franchises for Disney Princesses, Pirates, Tinker Bell, and Disney Channel properties. Dara developed strategies to grow theme park merchandise demand through signature events that focused on relevant products, while leveraging cross category partners to maximize opportunities. Dara also served as liaison between the Theme Park Merchandise division and other Disney businesses in order to implement company-wide initiatives.

Beyond Disney, Dara’s experience includes executive roles with Mercantile Stores Company, Simon Properties, Home Shopping Network, the Lakeland Magic (NBA G League), and a private equity investment group. 

Dara holds a a Bachelor’s Degree from the University of Central Florida and an Executive Certificate from the The Wharton School of Business.  

 Dara  Trujillo